In the Global Media & Entertainment sectors, competition is brutal. Companies trying to maintain a competitive edge in an industry that realize an overall decrease of 6.92% in 2009 revenue are taking advantage of the innumerable electronic delivery methodologies to help sustain industry growth. The insatiable consumer demand for control over what they listen to, watch and read must be measured against the industry’s ability to maintain control over proprietary, copyrighted content.  With the current economic forecasts for the remainder of 2010 and beyond not holding a lot of promise for quick recovery, solutions that offer Media & Entertainment enterprises a cost effective remedy to overcome myriads of obstacles are required. With annual revenue over $900 billion in an industry with rapidly changing technology, issues such as portability, pricing and the ability to meet consumer demands must be balanced against necessary operating expenditures. For acquiring and retaining talent, these companies turn to Creek Systems for their Workforce Acquisition and VMS technology solutions as a way to contain recruiting costs while meeting recruitment objectives with lower time-to-fill cycles.

Project - Music Mastermind develops and markets products that allow people without any formal musical training or ability to create music that has all of the qualities of professionally produced songs. Their goal is to offer new mobile and social gaming products to consumers in 2010 that will enhance the creation of music. MM’s Chief Operating Officer, Andrew Bazylevsky made it clear that they required a team of employees with a high level of expertise who could work diligently and efficiently to bring their unique and innovative products to market. In addition to acquiring talent, Music Mastermind sought a system to assist recruitment efforts by limiting exposure, containing costs and with meeting all regulatory compliance standards. To fulfill their specialized needs they engaged Creek Systems.

Client Challenge - The initial steps were to assess the technical skill and work experience requirements for MM’s open positions, as well as gage what traits would result in a cultural fit within the organization. Many of the open positions demanded highly skilled engineers with experience in the music industry or with a personal background that included formalized musical training. In addition to their talent acquisition needs, a technologically advanced system that enabled continuous communication between recruiters and hiring managers, and assured compliance standards were met from initial candidate searches through on-boarding was required. It was evident that the solution must include methodologies to reduce time-to-fill cycles, contain recruiting costs, streamline the recruitment process and efficiently match applicants with required skill sets while mitigating risk.

Creek Systems Solution - After assessing the client’s needs, Creek Systems Workforce Acquisition team was able to quickly identify talent and present candidates that met all of Music Mastermind’s requirements to fill current openings. To assist in streamlining their recruitment efforts and maintaining an open line of communications between the hiring managers and recruiters, Creek Systems licensed Music Mastermind to utilize their MSP tool, Prizm™ VMS. The Prizm™ Vendor Management System provides MM with the ability to consolidate their vendor database and ensure consistent pricing and invoicing. Additionally, the technologically advanced system matches applicant’s skills to the requirements of each position and notifies hiring managers of qualified candidates. Music Mastermind was able to embed the VMS application on their website’s career page, allowing interested applicants the ability to scan openings and submit their resume. The system ensures unilateral treatment of applicants, limiting the exposure to discriminatory claims while providing recruiting metrics “on-demand”. Prizm™ VMS provided an environmentally-friendly solution to the myriad of documentation necessary to meet compliance standards with a highly efficient system that minimized recruitment expenditures.


"As COO of a new company, my top priority has been to deliver an innovative product quickly by sourcing a highly skilled and efficient team of employees. The pool of talent presented by Creek Systems was tailored to our specialized needs in music and engineering, far outweighing any of their competition.   We hired our first employee through Creek Systems & never looked back." - Andrew Bazylevsky

Music Mastermind (MMM), based in Calabasas, CA, and formed in 2008, is an entertainment software company that is changing the way music is created, shared, and enjoyed. Led by top players in the three very different industries of music, finance, and product engineering, the MMM team comprises musicians and music enthusiasts who are dedicated to taking the joy of music creation global.

MMM Founder Matt Serletic creates hits. As the youngest ever CEO of Virgin Records, he improved the bottom line by $250 million while working with artists like the Rolling Stones and Janet Jackson. A multi-Grammy® award-winning producer and songwriter, he now owns and operates Emblem Music Group, a recording and publishing company that has sold over 110 million albums with artists like Matchbox 20. MMM Founder Bo Bazylevsky has managed over $10 billion in assets throughout his 20-year career on Wall Street, and was named Wall Street Journal’s Emerging Markets Corporate Trader of the Year in 1994. Bo ran Emerging Markets Fixed Income Trading for JP Morgan in New York, and currently helps manage over $2 billion as a Senior Portfolio Manager at James Caird Asset Management. MMM Chief Technical Officer Reza Rassool is an inventor, product developer, and startup veteran whose past efforts earned patents and won awards including a technical Oscar® and a technical Emmy®. His endeavors have created jobs and wealth for investors.

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Title: Creek Systems Grants Prizm™ VMS License to Music Mastermind
Date Published: March 18, 2010